Since 1968, HOM has set the standard for men's underwear and swimwear with unmistakable French quality. From everyday boxers to bold thongs, from fitted swim briefs to relaxed swim shorts — it's all here. And with sublabel WOH, things get even more daring.
HOM understands that underwear is never just an afterthought. The range spans subtle daily boxers and briefs to eye-catching styles with low waistbands or narrow cuts. Comfortable fit without restriction — that's the baseline for every model. Each design is built for real life, not just the catalogue.
WOH takes it a step further. This HOM sublabel is made for men who want to stand out: jockstraps, thongs, and shirts with a bold personality. Daring, sexy, and unapologetically confident — that's the WOH promise.
HOM swimwear blends function with style. Whether you go for a fitted swim brief or a looser swim short, every piece is resistant to chlorine and salt water and holds its shape wash after wash. Available in classic blue, vivid yellow, timeless white and dozens of other colours — solid and dual-tone options included.
Not sure about your size? Check our size guide for the perfect fit. Order securely through our protected checkout and get your parcel delivered quickly. You have 14 days to return — no hassle. We've been an authorised HOM retailer since 2007 and ship worldwide.
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