A great deal of money is spent on outerwear every year, yet underwear tends to be an overlooked factor in this equation. Research shows that revenue from underwear is actually 9% higher than that from children's clothing, revealing just how much money flows into underwear annually. Women in particular spend a lot on it, both for themselves and their partners. While women are generally more price-conscious, men tend to focus more on quality.

Choosing a well-known brand or unbranded underwear?

Anyone buying underwear faces a choice: branded or unbranded underwear. Certain brands have clearly distinguished themselves from the start, think of Calvin Klein or Björn Borg. Other brands are also carving out a strong position. Interestingly, some brands are sold in the very same stores as cheaply priced underwear, even though the difference in quality is significant. For many men, the question of which to choose remains a tricky one.

The downsides of unbranded underwear

Unbranded underwear is available almost everywhere: department stores, clothing shops and even supermarkets sell this type of underwear. The big advantage is that it can be bought cheaply, ideal for anyone who doesn't want to spend too much and needs new underwear regularly. However, this kind of underwear often wears out quickly, with seams coming loose and holes appearing sooner. Underwear from a well-known or good brand doesn't have these issues nearly as often. In fact, it frequently still looks great even after years of use. That gives a man extra confidence, since walking around in worn-out or faded underwear doesn't exactly boost your self-esteem. After all, you never know what situation you might end up in.

The most well-known brands in men's underwear

We already mentioned well-known brands like Calvin Klein and Björn Borg. A brand like HOM is also increasingly setting the standard within men's underwear, offering a combination of quality, allure and functionality, exactly the factors the modern man values. Choosing a well-known brand may cost a bit more than unbranded underwear, but it pays off best in the long run. Bigger brands are known above all for their quality and appearance, which once again shows why a well-known brand is an investment in the future. Prefer to choose a good brand too? Visit hom-shop.com.