Underwear is the foundation of your look – and a reflection of who you are. At HOM-Shop, two brands define modern masculinity in different ways: HOM and WOH. Both focus on quality, fit and comfort, yet each speaks a different language of style. HOM represents timeless sophistication and discreet elegance, while WOH embodies freedom, sensuality and confidence. Together, they express the full spectrum of today’s man.

HOM – refined comfort

Since 1968, HOM has been synonymous with craftsmanship and class. Designed for men who appreciate quality and comfort, every piece combines soft fabrics, clean lines and a flawless fit. HOM underwear feels like a second skin – subtle, elegant and made for everyday life.

WOH – bold self-expression

WOH is the daring alter ego of HOM – designed for men who live unapologetically. It fuses confidence with sensuality through sheer fabrics, sculpted cuts and vibrant details. WOH celebrates the freedom to express yourself and the courage to stand out. Despite its provocative edge, every piece maintains the same comfort and quality that define HOM.

Different styles, same passion

Though distinct in character, both brands share one philosophy: impeccable fit, lasting comfort and premium design. HOM refines the art of subtlety; WOH redefines the power of expression. Whether for everyday wear or special moments, they complement each other perfectly – comfort meets confidence.

Which one suits you?

Are you drawn to HOM’s understated charm or WOH’s fearless energy? Whichever you choose, both reflect authenticity and individuality. Discover the complete HOM and WOH collections at HOM-Shop and find the style that feels uniquely yours.