Men’s underwear is evolving. In 2025, comfort alone is no longer enough – sustainability and innovation are the new standards. HOM and WOH are pioneering this shift by merging advanced textile technology with responsible production. Both brands prove that luxury and ethics can go hand in hand, creating underwear that feels good and does good.

Sustainability at the core

HOM integrates eco-friendly materials such as Tencel™ and micro-modal, derived from sustainably sourced wood pulp. These fabrics are soft, breathable and require far less water and energy to produce than traditional cotton. Recycled polyamide and elastane blends enhance durability and elasticity while reducing waste. The result: premium underwear with a lighter footprint.

WOH: bold innovation

WOH takes sustainability into new territory, experimenting with recycled mesh, breathable structures and modern finishes. Even sheer and stretch fabrics are developed using cleaner processes. WOH demonstrates that daring design and responsibility can coexist, combining creativity with conscious craftsmanship.

Technology meets craftsmanship

HOM’s seamless construction techniques reduce fabric waste and create a smoother fit. Eco-friendly dyeing methods preserve colour intensity while cutting chemical use. Smart pattern design maximises efficiency in every cut. These advances result in less waste and greater comfort for the wearer.

Responsible production

Both brands manufacture primarily in certified European facilities, ensuring fair conditions and reduced emissions. Packaging is recyclable, and local sourcing keeps logistics efficient. Every piece represents a small but tangible step toward a more sustainable fashion industry.

The future of men’s comfort

HOM and WOH are shaping the future of men’s underwear through sustainable innovation. Combining high-tech materials, conscious production and timeless design, they redefine what modern comfort means. The future of men’s style is smart, responsible and undeniably comfortable.