The story of HOM begins in 1968, when founder Frédéric Le Bail decided to follow his passion for fashion and design by launching his own underwear brand. He started out designing boxer shorts and briefs, and his first collection was sold in small boutiques in Marseille.

Rapid growth in the '70s and '80s

Throughout the 1970s and 1980s, HOM grew rapidly and became a well-known name in France and across Europe. HOM expanded into other countries and also began producing T-shirts and other underwear pieces. This marked the beginning of HOM's rise as one of the most popular brands in Europe, and later worldwide.

HOM's breakthrough in the '90s

In the 1990s, HOM became one of the most popular brands in Europe and was sold in shops around the world. The brand became known for its high quality, stylish designs and perfect fit. This marked the start of HOM's global recognition as one of the best brands in the underwear industry.

Innovation and recognition

HOM continues to stand out through innovation and attention to detail. For example, the brand designed the fly now known as the "HO1 fly", a feature that boosts comfort and can be found in many of its products. HOM has also won multiple awards for its innovation and design.

A globally recognised brand

Over the past decades, HOM has kept on growing and has become one of the most recognised brands in the underwear industry. The brand is known for its high quality, stylish designs and perfect fit. HOM is now a global brand, sold in more than 80 countries.

The future of HOM

HOM continues to develop and innovate, with an ongoing focus on creating the best products for its customers. Quality, comfort and style remain at the heart of everything the brand does, and it's expected to keep growing and gaining even more recognition in the future. Curious about the full HOM range? Browse it at hom-shop.com.