Some things are simply well thought out. HOM HO1 is exactly that. Since 1997, the horizontal opening (Horizontal Opening N°1) has been the feature that sets this underwear apart from everything that came before it. Not a gimmick – a genuinely clever solution that both left- and right-handed men notice every single day.

Why this and not something else

The HO1 range includes boxer briefs, long boxer briefs and briefs. Every style shares the same horizontal opening, but differs in cut and coverage. That way you pick what fits your day. Whether you're active or desk-bound: this underwear moves with you without riding up, digging in or losing its shape.

The materials do the work without you noticing. Cotton, modal and elastane in the right balance: soft against your skin, breathable enough for a full day and flexible enough to hold its shape wash after wash. Not stiff out of the dryer, not stretched out after a week.

Design that doesn't shout – that's the whole idea

HOM HO1 comes in timeless base colours and seasonal options. No loud prints if that's not your thing. Just underwear that works, from the fit to the finish.

That's why men stick with this range for years. Not out of habit, but because it feels right all day long. Order easily online, fast delivery and hassle-free returns within 14 days.