HOM and WOH: two brands, one goal

HOM has been crafting premium men's underwear since 1968 – built for everyday comfort, top quality and confident style. WOH is the bold sublabel of HOM: for the man who loves self-expression, daring cuts and a touch of edge. Whether you're after all-day ease or a look that turns heads – you'll find both right here.

The horizontal fly – a HOM original

Most men's briefs come with a vertical fly or none at all. HOM does things differently: the HO1 features an exclusive horizontal fly that's both practical and visually distinctive. It's one of those details you only truly appreciate once you're wearing it.

Which style is yours?

The HOM mini brief, made from cotton with elastane, sits low and follows your shape – snug, supportive, never tight. The micro brief cuts even closer for a sleek, confident silhouette. The HOM Sport brief is the go-to when you need real support during an active day. And if you're feeling bold, the WOH Elysee mini is the kind of choice that speaks for itself.

Colour that fits your mood

Classic black, fresh navy, clean white, bold red – HOM and WOH offer a colour for every side of you. Go understated or go loud. Either way, you're covered.

Fast delivery, easy returns

Your order ships fast. Not quite the right fit? No problem – you have 14 days to make up your mind and returning is straightforward. Browse all styles in the webshop and order when you're ready.