HOM and WOH – together the complete picture

Underwear is the foundation of your day. The first thing you put on and the last thing you think about – until it digs in, rides up or just doesn't feel right. You know the feeling. HOM and WOH make sure it stays that way.

HOM – premium comfort, every single day

HOM is a French brand with over 50 years of experience in men's underwear. You can feel it. Briefs, thongs and boxer briefs crafted from soft, skin-friendly fabrics that hold their shape wash after wash. Feels like a second skin – the kind you stop noticing after ten minutes.

HOM boxer briefs sit close to the body, stay invisible under slim trousers, and feature a smart horizontal fly for everyday ease. Want a neutral shade under light-coloured clothing, or a bold waistband peeking above your jeans? Both are right here.

WOH – the bold sublabel

WOH is the young, daring sublabel of HOM. Built for men who like to stand out – in the locker room or anywhere else. Think form-fitting thongs, jockstraps and briefs with contemporary cuts and prints that do the talking. Less fabric, more confidence.

Where HOM stands for timeless quality, WOH is all about self-expression. Together they cover the full spectrum: from ultimate comfort to outright bold.

What you'll find here

Full-coverage briefs, minimal-back thongs, everyday boxer briefs and jockstraps for those who want to go one step further. Available in a wide range of colours – from classic black, white and navy to bright shades and graphic prints. For every body, every taste and every moment of the day.

Order today and enjoy fast delivery. Not happy with your choice? You have 14 days to make up your mind and returning is straightforward.