Why more men are switching to thongs

A men's thong sits narrower at the back, which means no fabric bunching under your clothes – no visible lines under slim-fit jeans or trousers. The difference is instant. And yes, you get used to it faster than you'd expect.

HOM and WOH – two brands, two vibes

HOM is about premium comfort and a fit that holds up all day. Soft, durable fabrics that don't dig in, don't shift around, and don't let you down. Quality you notice from the first wear – the kind HOM has been known for across decades.

WOH is the bolder sublabel. Thongs with striking cuts, vivid colours and a look designed to be noticed. For men who see self-expression as something that starts from the inside out.

Which thong is right for you?

Go neutral with white or navy for everyday wear, or push it with a minimal waistband and a colour that pops. Our range covers both ends of that spectrum: from understated comfort to unapologetically bold. Order online and get it delivered fast. Not quite right? You've got 14 days to decide.